Megan
Colombo
Senior Community Director
Yelp
As a Senior Community Director for Yelp, Megan Colombo connects the community with great local businesses through remarkable event experiences, social media, marketing partnerships, and online engagement. She frequently presents and moderates panels for universities, marketing agencies, and chamber groups, in addition to being a local improviser on comedy teams throughout the Philly area.
Her expertise in ROI maximization comes from over five years of Community Management experience, serving both Rochester, NY and Philadelphia, PA constituencies. Megan received her Bachelor of Music from Nazareth College in 2015, and can be found exploring Philly’s many parks and eateries with her beagle Freddy Sue.
29 August 2024 09:45 - 10:30
Panel: Maximizing ROI - the power of community-led strategies in adoption and retention
This panel explores the transformative impact of community-led strategies on maximizing company revenue through enhanced adoption and retention rates.
By leveraging the power of engaged and empowered user communities, organizations can drive organic growth, foster deep customer loyalty, and create advocates who promote and sustain long-term success.
The discussion will highlight key principles, successful case studies, and actionable insights on building and nurturing vibrant communities that not only attract new users but also retain them, thereby optimizing ROI.
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