Hannah Hardiman is a B2B Marketing & Content Director and leader with over 25 years of experience in marketing and building & scaling high-performing international teams, mainly within cloud-based, tech-led companies. During her time at eBay, Hannah had held a variety of senior marketing, product marketing and international content-related roles. She is known for her deep customer insights and customer advocacy, developed through strong partnerships with customer success and customer support teams. She has a knack for simplifying complex messages and making them understandable to all customer segments. Under her former name Hannah McNamara she is the author of two business books and has been published and quoted in numerous trade, business and consumer publications.