Nowadays, the significance and immense importance of developer communities are still not widely acknowledged and appreciated. Many organizations still prefer to use outdated marketing strategies instead of focusing on engaging and nurturing their developer communities. We often don’t realize that instead of tapping into expensive external resources, we can achieve growth and operational efficiency with what’s right in front of us. In this session, we will explore what community-led growth entails and why now is the time to switch our mindset. By joining this session you will learn: - What the benefits of a community-led growth strategy are, including how to drive growth and operational efficiency. - How to build global community programs that will help you engage with your developer community. In particular, Daliya will focus on how to build ambassador and contributor programs. - Practical advice and tips on building successful community programs, tracking success and measuring growth.